Local Digital Editor - Michelin Guide

Local Digital Editor - Michelin Guide

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KEY TASKS 

B2C: responsible for editorial content driving our KPIs:

• Build, update  and own editorial calendar – best-of, articles, newsletters, app, local social channels
• Write texts or sources from internal (inspectors/writers) and external (freelancers)
• Source pictures (from Sitecore, from restaurants, from freelancers)
• Act as a producer for videos: conceptualize, storyboard and manage video production.
• Publish on all channels (except international)
• Monitor, report and analyze traffic (and other KPis)

B2A/B2B: create the right editorial content for our partners

• Propose sponsored content based on partners’ objectives. Interact with partner to fine-tune content requests if necessary.
• Create or source content (article/video)
• Handle validation process with partner and branding (Communications Paris)
• Publish content on all channels (except international)

Support selection, product and marketing on copywriting

• Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha - 
• Reviewing Arabic translation of POIs
• Reviewing Interim before the launch of each selection: making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI is correct.
• Assisting on printed guide - making sure cartography is correct, reviewing copy and POI details before it goes into print

Impact:

• Qualified audience (traffic, opt-ins, registered members)
• Revenues (hotel booking)
• Partners’ satisfaction (NPS)

Operational indicators:

• Volume produced
• Respect of timeline
• Respect of cost