Regional Segment Marketing Manager HVS

Regional Segment Marketing Manager HVS

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Region Segment Strategy

• Define, nurture and deploy the segment mid-term (1 to 3 years) tactical strategy
• Adapt the LB SAVE (Solution, Access, Value, Experience) model into an action plan for the targeted segment
• Localize the tactics based on your target persona (s) 
• Prioritize the portfolio of solutions
• Collaborate to the building of the Region Distribution on where to play and how to win in line with the LB Access Strategy
• Collaborate to the building of the Region pricing strategy to extract and maximize the value while maintaining competitiveness.
• Lead the customer relationship management: capture, nurture, valorization, conversion, retention (customer Life-time value) supported by the Region Engagement Team.

• Oversee and contribute to content adaptation for your segment needs including  

• Refine the segment customer journey, identify its key moments of truth (insights) and provide information back to LB for possible evolution  
• Ensure the forecast and supply is aligned with the Region business ambitions (customer and market evolution, product lifecycle, etc.)
• Coordinate and prioritize ad-hoc projects and dedicated budget
• Analyze potential partnership opportunities in line with the segment & Brand characteristics  
• Drive and monitor the segment business growth and performance (market/financial (P&L)) leveraging the entire G2M plan in line with the LB KPIs
• Establish and own the segment business review for Region steering committees and LB/Region G2M reviews, leveraging all type of market data and insights, providing corrective action plans at regional and LB levels

KEY EXPERIENCE IN:

• Doing different types of analysis (market, competitor, financial, products)
• Monitoring businesses
• Building action plans
• Managing project, product launches, events
• Working in marketing functions

COMPETENCIES:

Achievement Orientation - 4

Branding - 3

Customer Value Mgt - 3

Data Collection & Processing - 3

Digital Marketing - 1

Impact & Influence - 4

Revenue & Profitability - 3

Product & Technical Knowledge - 3

Teamwork & Collaboration - 3

Entrepreneurship - 2

LANGUAGES REQUIRED:

Spanish - Business Professional

English - Business Professional